So glad Lego caught it... and thanks to all the work behind the scenes that Jake did to get them there. Way to go Community Guy!
This presentation is really worth a watch. (If you are clueless when it comes to the Cluetrain... this article will set a few things straight... http://en.wikipedia.org/wiki/Cluetrain_Manifesto).
I love some of the points he makes (been trying to make a few myself over the years) "5% of the audience... but the powerful message they make", and laughed and nodded along with things especially around "secrets" and "NDAs".
"Oops, sorry, cant talk about that"... "$250 spectrometer" ...OMG too funny!
So Jake, 3 guys walk into a bar.... errr I mean BrickFest... the CEO, the Lawyer, and Marketing Manager... (wink!)