For years I have occasionally pulled out my soap box and lectured to the general direction of my favourite company for doing a disservice to themselves when it comes to female builders, be it adult or child.
I have stated, I have pleaded, I have done the dance... but I have used long winded science based arguments... or compassionate and impassioned speeches.
Today posted on a frequently viewed site of mine... jezabel.com was this understated vintage Lego ad and wow, I was impressed.
with this copy... "This vintage Lego ad features a young girl wearing plain play clothes and smiling proudly at her Lego creation. No princesses, no pink Legos, no glittery sparkles, just a girl and her toys, having a blast. Beautiful, indeed."
Lego, I beg you on bended knees, please hire this ad man/woman back, and have them design the 2010 "GIRL" themed line.