I have stated, I have pleaded, I have done the dance... but I have used long winded science based arguments... or compassionate and impassioned speeches.
Today posted on a frequently viewed site of mine... jezabel.com was this understated vintage Lego ad and wow, I was impressed.
with this copy... "This vintage Lego ad features a young girl wearing plain play clothes and smiling proudly at her Lego creation. No princesses, no pink Legos, no glittery sparkles, just a girl and her toys, having a blast. Beautiful, indeed."
Lego, I beg you on bended knees, please hire this ad man/woman back, and have them design the 2010 "GIRL" themed line.
4 comments:
I saw this ad a couple weeks ago and had to immediately print it. It is on the wall of my cubicle now as a reminder of my daughter and her beautiful creations. It is also a reminder to me to not be so critical of all my kids artwork.
Awesome Ted, you just put a huge smile on my face.
Janey - thanks for posting this, I had not seen it before. LEGO should definitely try this approach to appeal to girls who are inclined to be future civil engineers, architects, programmers, electrical engineers, and other type of geeky girls!
Sure, Clickits are cute, but we girls are more than that ;-)
I want not acquiesce in on it. I assume precise post. Specially the designation attracted me to study the whole story.
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